Between finalizing her highly anticipated album So Close to What and preparing to kick off her Miss Possessive tour this March, pop phenomenon Tate McRae is adding another career milestone to her rapidly growing résumé. The multi-talented singer, dancer, and songwriter has been announced as the new face of Neutrogena’s iconic Hydro Boost campaign—a full-circle moment for the artist who grew up idolizing the brand.

A Dream Collaboration

For McRae, partnering with Neutrogena feels like fate. “It’s such an honor,” she shares exclusively with ELLE. “I remember seeing Hydro Boost ads everywhere when I was younger. To now be part of that world—it’s surreal and just feels right.”

The Hydro Boost Water Gel Moisturizer holds particular significance for the star—it was the first skincare product she ever purchased with her own money. Years later, it remains a non-negotiable in her routine, especially before shows. “You need a smooth base before layering on makeup,” she explains. “I keep it simple: the Hydro Boost Gel Cleanser followed by the Water Gel. It’s like a reset button for my skin.”

From Viral Sensation to Global Star

McRae’s rise has been nothing short of explosive. Her TikTok-famous choreography for “It’s ok, I’m ok” sparked a global movement, with fans recreating the routine at her concerts. “Watching everyone dance along is insane,” she says. “That energy—it’s why I love performing.”

Yet behind the scenes, life on tour demands balance. McRae prioritizes self-care rituals—whether it’s Epsom salt baths, journaling, or her pared-back nighttime skincare routine. “When your mind is racing, the last thing you need is a 10-step regimen,” she admits. “Hydro Boost is my go-to because it works without the fuss. Hydrated skin shouldn’t be complicated.”

The Hydro Boost Effect

Neutrogena’s Hydro Boost line, beloved for its hyaluronic acid-infused formulas, aligns perfectly with McRae’s less-is-more philosophy. The campaign showcases her fresh-faced glow—a testament to the products’ ability to deliver instant hydration and lasting radiance.

Why This Partnership Works

• Authenticity: McRae’s long-standing use of Hydro Boost makes her a genuine ambassador.
• Relatability: Her approach to skincare—simple, effective, no-nonsense—resonates with fans.
• Star Power: As her career reaches new heights, her influence in beauty grows alongside it.

What’s Next for Tate?

With her album and tour on the horizon, McRae shows no signs of slowing down. Yet through it all, she remains grounded—a rising star who still values the little things, like a reliable moisturizer.

*”However crazy life gets, I want to feel like *me,” she says. “That’s what Hydro Boost gives me—confidence, without trying too hard.”

Shop the Hydro Boost collection at Neutrogena.com.

Final Takeaway

Tate McRae’s Neutrogena campaign is more than another celebrity endorsement—it’s a celebration of authenticity, self-care, and the beauty of simplicity. In a world obsessed with excess, she’s proof that sometimes, the best routine is the one that just works.