The beauty world just got a major upgrade. Rhode, the skincare-meets-makeup brand founded by Hailey Bieber, is shaking up the lip category with its latest innovation: Peptide Lip Shape. Fronted by Bieber herself alongside rising pop star Tate McRae and models Yoon Bae, Anyier Anei, and Mahi Kabra, the campaign introduces a next-generation lip liner that goes beyond pigment—it nourishes, sculpts, and enhances in one swipe.

More Than Just a Liner: Skincare Meets Sculpting

Gone are the days of dry, tugging lip pencils. Peptide Lip Shape reimagines the classic liner with a hydration-first formula, infused with short-chain amino acids to plump and smooth lips while defining their shape. The addition of fenugreek extract—a natural contour enhancer—gives lips a subtle boost, creating the illusion of fuller, more defined curves without the need for invasive treatments.

Available in 11 versatile shades, the range covers everything from barely-there neutrals (“Press”) to cool, statement-making tones (“Flex”). Each shade bears a playful, movement-inspired name—”Lift,” “Bend,” “Press,” and more—nodding to the product’s ability to reshape and redefine lips with effortless precision.

How to Wear It: Three Ways to Glam

Whether you’re a minimalist or a maximalist, Peptide Lip Shape adapts to your mood:
✔ Natural Definition – Trace your lip line for subtle enhancement
✔ Overlined Glam – Gently exaggerate your shape for a fuller effect
✔ Monochromatic Boldness – Fill in entirely for a matte, long-wearing stain

The velvety, blendable texture makes it foolproof for beginners and pros alike, while the skincare benefits ensure lips stay supple, not stripped.

The Campaign: A Celebration of Individual Beauty

Shot with Rhode’s signature clean, intimate aesthetic, the campaign stars Bieber and McRae—two faces of modern beauty who embody the brand’s ethos of effortless cool. They’re joined by models Yoon Bae, Anyier Anei, and Mahi Kabra, showcasing the liner’s universal appeal across skin tones and styles.

“We’re redefining the lip liner category with a product that not only shapes but nurtures,” Rhode shared in a statement. It’s a philosophy that’s driven the brand since its 2022 launch—and with its recent expansion into Canada, the label continues to push boundaries in skincare-infused makeup.

The Price Point: Luxury Meets Accessibility

Peptide Lip Shape retails for $24 individually or $92 for a set of four, offering flexibility for those who want to mix and match shades. Given the product’s dual role as both treatment and makeup, it’s a worthy investment for anyone seeking healthier, prettier lips.

Why This Launch Matters

In a market flooded with liners that prioritize pigment over care, Rhode’s innovation stands out. It’s not just a makeup product—it’s a lip treatment in disguise, aligning with the brand’s mission to merge beauty and wellness seamlessly.

With Bieber and McRae leading the campaign, the message is clear: Lips should look good and feel good. Whether you’re prepping for a night out or just swiping on a daily essential, Peptide Lip Shape promises hydration, definition, and a touch of playful glamour in every stroke.

Available now at RhodeSkin.com.

Final Takeaway

Rhode’s latest drop proves that the future of beauty lies in hybrid products—where makeup doesn’t just enhance, but actively improves skin. And with Peptide Lip Shape, perfectly sculpted, nourished lips are just a liner away.