The boundary-pushing world of Jean Paul Gaultier has found its perfect muse in BLACKPINK’s Jennie, who stars as the “Ultimate Showgirl” in the brand’s electrifying pre-fall 2025 campaign. Shot by Max Siedentopf, the visuals capture the K-pop superstar in a series of high-octane transformations, each look embodying a different facet of power, identity, and unapologetic glamour.
A Fashion Chameleon in Gaultier’s Universe
Jennie doesn’t just wear the clothes—she becomes them. The campaign unfolds like a visual manifesto of reinvention, with three standout looks that prove her limitless versatility:
✔ Medallion-Print Catsuit – A second-skin silhouette that channels Gaultier’s signature boldness, hugging every curve with rebellious precision.
✔ Structured Denim Ensemble – Sharp, sculpted, and undeniably cool—a modern twist on classic toughness.
✔ Mysterious Leather Dress & Gloves – Shadow-draped and dramatic, this look exudes commanding allure, with Jennie’s face partially veiled for an air of intrigue.
“Every look had its own energy—fluid, fiery, grounded, or light,” Jennie shared. “I loved expressing all those sides of myself through Gaultier’s incredible designs.”
Why This Campaign Feels Like a Revolution
Gaultier has always celebrated unconventional beauty and fearless femininity, and with Jennie as the face of this collection, that vision feels fresher than ever. The campaign doesn’t just sell clothes—it sells a mindset: one where confidence is the ultimate accessory, and self-expression has no rules.
For Jennie, whose career has been defined by genre-blurring artistry, the collaboration is a natural fit. Whether she’s commanding a stage in fishnets and combat boots or redefining luxury in couture, she embodies Gaultier’s rule-breaking spirit.
The Takeaway? Fashion as Performance, Jennie as the Star
This isn’t just another celebrity endorsement—it’s a statement. By casting Jennie, Gaultier reinforces its legacy of celebrating icons who rewrite the script. And with her chameleon-like ability to morph between soft and fierce, Jennie doesn’t just wear the clothes—she breathes life into them.
The pre-fall 2025 collection will be available soon at JeanPaulGaultier.com.
Final Thought
Jennie isn’t just a showgirl—she’s the main event. And in Gaultier’s world, that’s exactly where she belongs. 👑
