Gigi Hadid has long been the gold standard for effortless beauty, and her latest campaign for Maybelline’s Superfluff Brow Mousse proves that her signature fluffy, feather-light arches are just as iconic as her runway walk.

Draped in a plush pink faux fur coat, the supermodel keeps the focus exactly where it belongs—on those perfectly undone, brushed-up brows that have become her trademark. With minimal makeup and tousled waves, the look is fresh, modern, and undeniably cool, proving that great brows don’t need to be overdone to make a statement.

The Secret to the Fluff?

The star of the show is Maybelline’s Superfluff Brow Mousse, a lightweight, buildable formula that delivers volume without stiffness, flakes, or that dreaded “drawn-on” look. The key is its innovative brush, designed to coat each hair for an airy, feathery finish—no spoolie required.

Available in six natural shades (from Blonde to Black), the mousse caters to every brow need, whether you’re after a subtle tint or full, laminated-level fluff. And with Gigi as the face of the campaign, it’s clear that natural, lived-in brows aren’t just a trend—they’re here to stay.

Why Gigi’s the Perfect Face for Fluffy Brows

Fresh off her Havaianas campaign, Gigi continues her reign as the go-to muse for chic, wearable beauty. Her ability to make even the most polished looks feel effortless and lived-in makes her the ideal ambassador for Maybelline’s latest launch.

After all, if there’s one thing Gigi knows, it’s how to embrace texture and movement—whether in her hair, her makeup, or, of course, her brows. And with this campaign, she’s cementing fluffy brows as the ultimate cool-girl beauty essential.

The Takeaway? Brows Should Look Like Brows

Gone are the days of overly sculpted, Instagram-browed perfection. The new standard? Brows that look like brows—soft, full, and just a little bit wild.

Thanks to Maybelline’s Superfluff Brow Mousse, achieving that lived-in, model-off-duty look just got a whole lot easier. And if Gigi’s campaign is any indication, fluffy brows aren’t just a moment—they’re the future.

Shop the Superfluff Brow Mousse now at Maybelline.com.