In a move that solidifies its commitment to innovation and trendsetting artistry, Modelones has announced its newest Global Pro Nail Artist: Sarah Haidar, the digital sensation better known as @heluviee. With a staggering 1.8 million followers and a reputation as the “Pinterest Hand Girl,” Sarah has become a defining voice in the nail art world—her designs synonymous with pearlescent elegance, organic shapes, and razor-sharp precision. Now, she’s bringing her signature aesthetic to Modelones, promising fresh collections that merge high-fashion creativity with everyday wearability.
The Rise of a Nail Art Icon
Sarah’s ascent in the beauty industry is nothing short of meteoric. Her work—ranging from luminous cat-eye manicures to translucent jelly gels and vibrant statement hues—has not only dominated social feeds but also redefined modern nail trends. What sets her apart is her ability to balance avant-garde artistry with approachable style, making high-end designs feel attainable for nail enthusiasts at every skill level.
“I’ve always believed that nails are an extension of personal style,” Sarah shared. “Modelones gets that. They’re constantly innovating, whether it’s through their color palettes or formulas that make salon-quality nails possible at home.”
A Partnership Built on Creativity and Accessibility
As Modelones’ newest ambassador, Sarah will play a pivotal role in shaping upcoming collections, infusing them with her trend-forward vision. Her first standout pick? Shade 2614—a mesmerizing, beachy light blue with an iridescent shimmer. “It’s the ultimate mermaid shade,” she gushed. “The way it catches the light is unreal—soft enough for everyday but with that extra pop of magic.”
The collaboration officially launched at Modelones’ 10-Year On The Go anniversary tour stop on May 25, 2025—a milestone event celebrating a decade of the brand’s influence in the nail industry. “The energy was electric,” Sarah recalled. “You could feel the passion from everyone there. It wasn’t just about nails; it was about celebrating self-expression and confidence.”
Modelones: A Decade of Disruption
Since its 2015 debut in Los Angeles, Modelones has grown from a cult-favorite indie brand to a global powerhouse, now available in over 30 countries with a community of 10 million loyal fans. Its collaborations with industry heavyweights like celebrity manicurist Tom Bachik and features in Glamour, Bustle, and ELLE have cemented its status as a leader in professional-grade, at-home nail care.
Recent highlights—including a dazzling product showcase at the Eiffel Tower and best-selling status on Amazon—prove that Modelones isn’t just keeping up with trends; it’s setting them. With Sarah Haidar now in its corner, the brand is poised to push boundaries even further, ensuring that nail lovers everywhere have the tools (and inspiration) to elevate their manicure game.
What’s Next for Modelones and Sarah?
Fans can expect more bold color drops, innovative textures, and perhaps even a signature collection curated by Sarah herself. “This is just the beginning,” she teased. “We’re dreaming up some seriously exciting things—think next-level finishes, unexpected color combos, and techniques that make statement nails effortless.”
For Modelones, Sarah’s appointment isn’t just about star power—it’s a testament to the brand’s mission of making professional nail art accessible to all. And if her past influence is any indication, the future of nails is about to get a whole lot more dazzling.
Stay tuned—your next manicure inspiration is already in the works.
